Pinterest benefited from the early stages of the pandemic, and the global lockdowns that pushed more people towards eCommerce for product discovery, but as things re-opened, those users drifted back to physical shopping, which saw its usage numbers decline.īut the people that do use Pinterest are increasingly engaged in shopping activity, and with 433 million monthly actives, that’s still a huge potential audience to tap into with your promotions.Īs such, these new promotional opportunities may be worth considering, as you examine the potential of the discovery focused app. That could also help to showcase the potential value of Pins, which many brands may still be unsure about, particularly considering the app has lost users over the past year. popular Pinterest categories are, then youll have a better idea of which. It could be a good opportunity to simplify brand deals, while also opening up new considerations for promotion, via collaborators you may never have sought out. Come discover my top tips for creating your Pinterest marketing strategy to. The creator and brand then establish details of the partnership, and brands can further promote the content if they choose.Īs noted, it’s another way for creators to establish revenue pathways, while also, effectively, providing a showcase opportunity for creators, with free ad examples available for their approval in the app. As explained above, the process enables creators to tag a partner brand in their Idea Pin, which then alerts the brand of the collaboration opportunity.
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